Abstract—In order to strengthen the development of local industries in various counties and cities, attract more high-quality talents, promote sustainable development of regional industrial economy, enhance the quality of life, and create more regional brands, this research has been linked to industry, government, and university to help SMEs integrate DNA and assist SMEs to expand international market by adopting Cross-border E-commerce and Smart Retail. Through actual operation of this research, SMEs would be assisted to achieve the expected benefits: 1) Inverting local industry strategy, with “creative, innovation, and entrepreneurship” to create a synergistic effect of “design power, production power, and marketing power”; 2) Assisting manufacturers expand their channels and increase their values of 10% to be improved by promotion of this research; 3) Coaching enterprises in response to the trend of transformation, intend to promote and support innovation and transformation of SMEs by promoting this research, and strengthen inheritance of second generation of enterprises.

Index Terms—Small and medium enterprises, cross-border e-commerce, smart retail.

Kai-Fu Yang is with Department and Graduate Institute of Applied English, Chaoyang University of Technology, Taichung, Taiwan.
Hao-Wei Yang is with Department of Marketing and Logistics Management, Chaoyang University of Technology, Taichung, Taiwan (email: jpower0829@gmail.com).

Cite: Kai-Fu Yang, Hao-Wei Yang, "Combining Local DNA and Coaching Small and Medium Enterprises to Adopt Cross-Border e-Commerce and Smart Retail to Expand International Market," International Journal of e-Education, e-Business, e-Management and e-Learning vol. 12, no. 3, pp. 72-78, 2022.

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